Social media has come a long way. There are those
that have embraced it & those that insist they don't need it,
but if you want to be where your target is then
its essential you don't dismiss it.
For businesses, resistance to social media is ineffective your rivals are already there; your customers have been there for a long time. If your trade is not putting itself out there, it ought to be.
The problem is most businesses are treating social media as just another marketing channel but in fact it's a lot more than that. Social media can help businesses with public relations, customer service, loyalty building, collaboration, networking, thought leadership, customer acquisition and online reputation management if used effectively.